This project was completed as a group assignment for a Packaging Design course at OCAD University.
The brief required us to choose a product category and a specific product within that category. We were tasked with creating a new brand name, brand identity, and packaging graphics for a hypothetical new line of the selected product.
After brainstorming various product categories such as snacks, ice cream, and soft drinks in the food category, and toothbrushes, soaps, and reusable makeup in the beauty/hygiene category, we decided on popsicles (also known as fruit bars). We developed a proposal that included a breakdown of the problem and our plan to solve it.
During the Brand Identity Process, we crafted a brand story, wordmark logo, and packaging design, including a dieline for the box and the tray/divider, as well as graphics for the packaging of the three flavours: strawberries, mangos, and mixed berries.
Our design was chosen to be featured in the university's display case.
